It wouldn’t be Kardashian fashion without animal print, so a new collection for babies by the three sisters (Kim, Kourtney and Khloe in case you’ve been living under a rock) comes complete with leopard-spot onesies.
But the Kardashian Kids assortment of caps, blankets, two-piece sets, jackets and dresses also plays with more typical munchkin motifs such as butterflies, stars and pastels with layers of lace, pearl-embossed buttons and georgette appliques. Tulle ruffles adorn onesies, gold polka dots dance across leggings, and butterflies flit across bloomer shorts. Designed for girls up to 24 months and priced at an affordable $15–$30, the line hits Babiesrus.com on March 14 and Babies ‘R’ Us stores on March 15.
Kourtney Kardashian took a few minutes between tending to her own children, Mason and Penelope, to tell Just Kidding about the new line.
JK: What was the first motif you dreamed up?
KK: Animal print is just a no-brainer because we love it in our women’s collection (Kardashian Kollection, available at Sears). But especially for the baby line we wanted everything really soft and comfortable. Whenever I’m shopping for my kids, I touch everything. It’s the first thing I do. So that was really important to us.
In what other ways did you put the Kardashian stamp on this line?
There’s a little lace bomber jacket with gold zippers, and our collection coming out in June is even more inspired by our women’s collection, with a biker jacket and a dress with faux leather panels down the side, with color-blocking like we do in the women’s collection. And tribal print jumps in. I had a kids’ clothing store for four or five years with my mom [Kris Jenner], called Smooch, and I leaned toward the trendiest pieces, whatever was happening in women’s fashion. It’s fun to see supertrendy pieces in supersmall sizes. It looks so cute. And it’s fun to have some of those pieces. I have a biker jacket for Penelope that’s real leather and amazing, but it’s not a practical piece. It’s really tight on her wrists and hard to put her in a car seat. So we did a version where the fabric is soft and easy and lightweight, and practical to put your child in all day. It’s washable.
Your grandmother had a children’s store?
For 30 years, yes, and she still has it in La Jolla. It’s called Shannon & Co. My sisters and I grew up going there every summer, at first hanging out, and my mom would shop and buy us everything. When we were about 8, we started working in the store; I don’t think we got paid. We’d come and hang out and help my grandmother fold and clean and organize the store. And she actually is the one who took me to the Mart [the California Market Center] in downtown L.A. for the first time to teach me how to do buying. I was about 24. There’s a children’s floor and we used to go and do the whole floor and set up appointments for the entire day, and it was really a lot of fun.
What’s life like being a working mom? How do you balance it?
For me, it’s just knowing that my children are definitely my first priority, which just makes me feel better about working. I like that in most of my jobs I can bring them with me if I want to. A lot of times they’d have more fun at home playing. But just having that option is nice. I try to just make sure that we have lots of quality time together, and setting boundaries is really important for me.
What is your most essential sanity-saver as a working mom?
I’m pretty calm in general. I never really freak out about much. And I’m pretty patient.
The most patient of your sisters?
Probably, about certain things. With our kids. With most things. I used to not be patient at all. My kids probably made me a lot more patient.
What is one habit that gets you through the craziest days?
If I’m really just having a crazy day with the kids, then I’ll take a nap when they take a nap. At least I feel a little refreshed when we all wake up.